How much is enough? What does it take to effectively target your audience? How much do they need to see your content in order to actually make a buyer decision? According to one study, which looked at over 20,000 advertising campaigns in order to understand the relationship between frequency…

How do you build customer trust? With a credible brand. We use the word “brand” quite often, but maybe you’re not fully clear on its definition. Here are a few examples to illustrate how consumers turn to trusted brands. Look at these two shirts:

Culture is an organization’s DNA. It exists in yours, whether by default or design. If you’ve been unintentional about setting yours, you run the risk of creating a culture of mediocrity, rather than one of excellence. A culture of excellence requires intentionality. When we began developing our culture at…

Do you need to be tech-savvy to run a law firm? Maybe. Maybe not. However, as a business owner, you do need to understand what’s going on in your industry and how you can leverage these tools and technologies to stay competitive. You cannot simply decide not to adopt…

Evolve or die. Charles Darwin said, “It’s not the strongest who survive. It’s the ones who are most adaptable to change.” There’s been a lot of change over the past year, especially from a business standpoint. As market needs and consumer expectations change, those who ignore them are going to…

What’s really going on when you watch a professional sports draft? They’re picking players, and trying to build that team to win championships. As a business owner, you’re doing the same thing. You get to pick your own players. You choose who you hire as well as what your organization…

Everything comes down to the decisions that we make. You only have so many hours in a day to apply towards certain things you want to do. When it comes to how you spend your time, think of it in buckets. You can split your time equally into several…

Simply put, leadership is not for everyone. It’s certainly not for the faint of heart. If you’re taken aback by that, know that there’s a reason I say this. Leaders are responsible, not only for their own success, but also for the success of the people around them. What’s more…

Let’s talk about investing. I recently received a question at a team meeting about investments. They wanted to know my thoughts on where to invest money to get the highest return. This could be anything — real estate, stock market, cryptocurrency, you name it. Now, I’m not going to give…